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Michelle Obama Lauds Food Industry For Pledge To Reduce Calories

 





Responding to Michelle Obama’s declared war on childhood obesity, an alliance of major food manufacturers yesterday pledged to introduce new, more healthful options, reduce the sizes of the portion and trim calories in existing products.

The coalition named The Healthy Weight Commitment Foundation includes big names like Campbell Soup, Coca-Cola, General Mills, Kellogg, Kraft Foods and PepsiCo. These companies announced that they would slash 1 trillion calories by the end of 2012 and 1.5 trillion calories by the end of 2015. “This is precisely the kind of real private-sector commitment that we need. And I hope that more will follow the example that they’ve set,” Obama said at a news conference at the Eisenhower Executive Office Building.

The response is seen as one of the first substantial results of the Michelle’s “Let’s Move!” campaign, which has been started by the First Lady to end childhood obesity within a generation. Two months ago, Obama had urged food corporations “to move farther, faster. The food industry is facing intense pressure from the first lady and from state and local governments, which are planning to introduce junk-food taxes.

Source: Timesnewsline.com / npr.org



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